What is the difference between a hook, a title and a payoff? Why does this matter? For people to get really drawn into a song, they need to get hooked in on something - a lyric, a musical phrase, the title or all of those. People also need some sort of emotional "aha!" moment. In this video Steve explains how these elements work together. Using these tools, learn how to become conscious of what draws someone into a song in just the right way at just the right moment.